Thursday, July 21, 2011

Happy Birthday, Story of Cosmetics!

When we released The Story of Cosmetics a year ago this week to rally support for the Safe Cosmetics Act of 2010, we weren’t terribly surprised when the Personal Care Products Council—an industry front group—called the movie “a repugnant and absurd shockumentary.” After all, for years the multi-billion dollar cosmetics industry had been

largely left alone to decide what was safe to put in their products. You know, things like lead in lipstick. Neurotoxins in body spray. Carcinogens in baby wash.
Why ruin a good thing, right?
But we were taken aback by the number of small personal care products manufacturers who raised concerns about the Safe Cosmetics Act, which would give the U.S. Food and Drug Administration (FDA) authority to ensure that personal care products are free of harmful ingredients and that ingredients are fully disclosed.
Tens of thousands of Americans run small personal care product businesses—making everything from soap to hand cream. Many of the owners of these companies have experienced health issues from personal care products they used themselves, experiences that inspired them to make some of the most healthy products on the market. Quite a number of these companies had been supporters of the Campaign for Safe Cosmetics—the co-producer of our movie—with many signing the Campaign’s Compact for Safe Cosmetics pledge.
In response, our partners at the Campaign launched a year-long effort to understand the concerns of these small personal care businesses. Campaign staff held in person meetings and organized phone calls. Rather than dismiss the criticism as the work of a small but vocal group or impugn their motives, the Campaign listened and brought their suggestions to the bill authors.
Then this spring, the sponsors of the Safe Cosmetics Act—Representatives Jan Schakowsky of Illinois, Ed Markey of Massachusetts, and Tammy Baldwin of Wisconsin—went to work to come up with a version of the bill that addressed small business concerns, which centered around the proposed FDA registration process and fees, which the mom and pop shops felt would overwhelm their businesses. The result is the Safe Cosmetics Act of 2011, which exempts businesses with under $2 million in sales from registering and exempts businesses with under $10 million in revenue from the fees mandated in the bill but still ensures that cosmetics ingredients are safe for consumers, workers and the environment.
It turns out the Campaign for Safe Cosmetics’ hard work is not only good politics, it’s good news for all of us.
Current law—if you can call a bill last updated in 1938 ‘current’—allows the cosmetics industry to make its own decisions about what’s safe. The FDA can’t require companies to assess cosmetics ingredients for safety and can’t require that all the chemicals in cosmetics are disclosed to consumers. It can’t even require product recalls—as we recently learned when a popular hair straightener, called the Brazilian Blowout, was found to contain dangerous levels of formaldehyde.
Still, if the small business support for this year’s bill is any indication—not to mention the almost 800,000 views on The Story of Cosmetics over the past year—the public is ready to give the beauty industry a makeover.
This week, shortly after the bill was reintroduced, the Handcrafted Soapmakers Guild, a 1600 member guild, released a statement supporting the bill, as did a major ingredient supplier, Wholesale Supplies Plus. Dr. Bronner’s Magic Soaps, the top-selling natural brand of certified Fair Trade soap, issued a press release calling on Congress to pass the bill, and the WS Badger Company has penned the helpful piece, “Five Reasons Why the Safe Cosmetics Act Makes Sense for Small Businesses”. Look for more business support coming soon.
If you’re ready to help, you can urge your Member of Congress to support the Safe Cosmetics Act of 2011 and share The Story of Cosmetics with your friends.
As the Campaign for Safe Cosmetics knows, we’re going to need all the help we can get!